By Integrated Marketing Platform | September 08, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
3 Effective Low-Budget Marketing Strategies for Start-ups
In every business, the competition is always very stiff. So when you’re starting up your new business, it is not enough that you have the best quality product or service only. Full Story: TechDay News
Influencer Marketing in 2020 – Are We Sick Of It Yet?
Influencer Marketing is one of the biggest marketing trends for the past five years. Full Story: Business 2 Community
This is how you can optimize your marketing campaigns with AI
What are the main advantages of AI in marketing and how can it help you optimize your campaign’s performance? Full Story: Business MattersBusiness Matters
Predicting the Future: Marketing science or marketing myth?
Some marketing commentators say attempting to predict the future falls into that realm. Full Story: CMO
TikTok marketing strategies that work for brands
TikTok is one of the most rapidly growing platform. Full Story: Business Matters
Tips for Starting Your Own Nonprofit
We live in a time where not only are there ample opportunities to start a business, there is a greater emphasis than ever for supporting social and environmental causes in general. Full Story: TechDay News
How to Choose the Right Marketing Strategy for Your Business
A marketing strategy is shaped by a businesses’ strengths, opportunities, and goals, and directs the more specific deliverables of the marketing plan. Full Story: Business 2 Community
Intent-driven content: A fresh marketing strategy to boost your brand
When it comes to analyzing what your customers want during the COVID-19 crisis, your brand has most likely had to do quite a bit of scrambling on an ongoing basis. Full Story: MultiBriefs Exclusive
SOCIAL MEDIA
How to Use TikTok for Business
Unless you’ve been living under a rock for the past several months, you’ve likely heard of TikTok. It’s not all just empty buzz either. Full Story: Small Business Trends
Using social media to inspire your decor choices
Long ago (on the timeline of technology), social media was exposed as a disingenuous platform for self-promotion, image and materialism — just a facade of real life. Full Story: Washington Post
How to Use Social Media to Survive & Thrive in Tough Times
Connecting with people can create strong brand loyalty that stands the test of time. Here are three ways businesses can do this using social media. Full Story: Search Engine Journal
Stop Scrolling: Your Social Media Use May Do More Harm than Good
Thus, social media platforms represent people’s window to the outside world; however, the views nowadays are a never-ending parade of social, political, and economic unrest. Full Story: SWAAY
SEARCH ENGINE
8 Silly But Harmful SEO Mistakes Even Professionals Make
There’s plenty of room for things to go wrong in SEO. Here are eight seemingly small yet damaging mistakes professionals should watch out for. Full Story: Search Engine Journal
How to Plan Your 2021 Enterprise SEO Strategy
Use this comprehensive guide to plan your enterprise SEO strategy – from foundational aspects to cross-team communication as well as teams and tools. Full Story: Search Engine Journal
Breaking Down the Google My Business Profile Program Upgrades
Google may open the Google Guarantee to some local organic search opportunities. Here’s how it can impact small businesses and consumers alike. Full Story: Search Engine Journal
Bing launched new and improved Robots.txt tester tool for SEO publishers
Bing has announced a new tester tool, Robots.txt. Full Story: FlipWeb
MOBILE MARKETING
How Mobile Apps Help to Improve Customer Engagement
Mobile apps are an awesome way for your company to increase customer engagement. Full Story: Business 2 Community
Top Mobile App Development Technologies to Develop an App Faster
Explore the potentials of top mobile app development tools and technology – to develop an app faster. Full Story: YourStory.com
How to turn off Facebook notifications: Step-by-step guide
Tired of receiving Facebook notifications? Here is a step by step guide you can follow to turn off Facebook notifications using a computer or mobile app. Full Story: India Today
The brand marketing opportunities in Asia’s mobile gaming ecosystem
Asia’s unique and thriving mobile gaming ecosystem brings heightened consumer engagement and specific opportunities for the region’s brand marketers to explore; the latest WARC Guide explains what these are. Full Story: Warc
DIGITAL SIGNAGE/ SCREEN MEDIA
How to Maximize the Power of DOOH in the “New Normal”
Despite continued widespread safety measures and strategic closures, there are encouraging signs that economic recovery is coming. Full Story: Street Fight
How Digital Signage and Wayfinding Technology are Evolving to Meet Post-Pandemic Needs
Since the COVID pandemic first accelerated in March 2020, there have been a lot of lessons learned and adaptations made. Full Story: Digital Signage Connection
EMAIL MARKETING
Why is email security an essential practice in the “New Normal Era”?
The global pandemic has disrupted many industries and organizations around the world, forcing them to pivot their perception of business as usual. Full Story: DATAQUEST
How to make any email account behave like Gmail
Want to add Gmail features like inbox organisation and spam filters to a non-Google email account? Here’s how to do it. Full Story: Tech Advisor
E-COMMERCE
What Are Some Tips to Boost Ecommerce Sales?
There are a lot of people who are struggling with their ecommerce ventures. There are a lot of factors why that is happening. Full Story: FlipWeb
Create a Strong Brand Identity With These 9 eCommerce Branding Strategies
Here’s the thing: your brand identity and how you create it matters – in a big way. Full Story: Business 2 Community
PUBLIC RELATIONS
Why ‘connections’ are important now more than ever
The COVID-19 pandemic has deeply impacted the core of the industry and how we communicate and connect with one another. Full Story: PR Daily
10 Ways to Get Global PR Exposure
Gain global market exposure and increase brand awareness through the power of publicity. Full Story: Entrepreneur
MARKET RESEARCH
New study shows digital engagement is key to post-pandemic ecommerce customer retention
Give new ecommerce shoppers reasons to return with responsive messaging, lifecycle marketing, and brand humanity. Full Story: ClickZ
Time to Redefine Market Research from Process to Outcomes
In beginning the year, I always talk about the origin of Market Research (used almost interchangeably with term ‘Marketing Research’ in practice) and crescendo with the “definition” slide. Full Story: Customer Think
WEB DEVELOPMENT
How to Secure your Career in Web Design in the Virtual World?
With the advancement of technology and deconstruction of barriers to work, there are limitless professional opportunities today that allow one to unleash one’s creativity. Full Story: The Tribune
Web Development vs Software Development: How to choose between the two?
In today’s era, with the increasing demand for the online presence among businesses, demand for software development and web development is also exponentially increasing. Full Story: Best in Australia
MARKETING AUTOMATION
What is marketing automation and how is it being used?
Businesses and brands today are upping their marketing game, given the ever-growing GenZ population that devours creativity. Full Story: Robotics and Automation News
How AI is redefined by SnatchApp and SnatchBot
The first thing one thinks about when hearing the term Artificial Intelligence (AI) is human-like, walking, talking robots. Full Story: Science Times
ANALYTICS & BUSINESS INTELLIGENCE
6 Ways Business Intelligence Makes Better CFOs
The Chief Financial Officer (CFO) has an increasingly important role within any company. Full Story: Business 2 Community
10 BUSINESS INTELLIGENCE TRENDS FOR DATA VISUALIZATION AND DATA INSIGHTS
Currently, businesses have access to more data than they can count! Fill Story: Analytics Insight
BRANDING AND DESIGN
5 strategies for thoughtful brand building during a crisis
The impact of the coronavirus will be felt for a long time after the crisis has passed. Full Story: TNW
21 Free Web Design Tools from Summer 2020
Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from summer 2020. Full Story: Practical Ecommerce
VOICE STRATEGIES
Amazon starts work with driverless delivery team in Cambridge
The US company is hiring a team of software development engineers in Cambridge to work on the robots. Full Story: Telegraph.co.uk
Amazon wants to put Alexa in rental properties, but they’re not listening, they swear
Amazon’s program aims to put their product in rental properties, but they swear they’ll delete any conversations Alexa records. Full Story: The Big Smoke