By Integrated Marketing Platform | April 02, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Adapting your marketing strategy for the aftermath of COVID-19
As we live through the COVID-19 pandemic day-by-day, it can be hard to see the forest for the trees — but this crisis will end, and that is a powerfully positive fact. Full Story: MultiBriefs Exclusive
Why you need to put people at the centre of your digital marketing strategy
Scientists say that there are three parts of the brain that are involved in creative thinking. Full Story: Media Update
12 Upcoming Trends In Influencer Marketing
At the close of 2019, we saw a massive move toward influencer marketing, both by large and small brands. Full Story: Forbes
How to use scratch cards as part of your marketing plan?
The chancellor is preparing to unveil an overhaul of his emergency aid scheme for SMEs amid warnings about a deluge of insolvencies as companies struggle to access funds from a banking system creaking under the COVID-19 crisis. Full Story: Business Matters
7 Strategies To Grow A New Business During The Coronavirus Pandemic
Think it’s a terrible time to scale your startup? Think again. Full Story: Green Entrepreneur
17 Effective Sales Tricks to Gain Loyal Customers
Selling your product or service is often the hardest part of business, but it doesn’t have to be. Full Story: Business.com
Digital marketing – Time to dive in!
Globally, digital is neck-to-neck with traditional media in terms of share of advertising budgets. Full Story: Economic Times
Customer Strategy for the Days Ahead
Where you are located and the demographics of your existing customer base largely determine the amount of print business you have during the current COVID-19 pandemic. Full Story: Printing Impressions
SOCIAL MEDIA
4 Benefits of Social Media Marketing For Your Business
A lot of people think social media is a tool where they have freedom of speech and can express the best side of themselves. Full Story: iTech Post
How to Improve Your Social Media Marketing Plan
There are about 3.484 billion social media users in 2019 according to the Global Digital Report. Full Story: BBN Times
7 Short-Form Video Ideas to Promote on Social Media
No matter what kind of business you own, when it comes to sharing video on social media, short-form video “tidbits” can be a great way to serve information to your prospects and existing customers. Full Story: Business 2 Community
Is Instagram good for small businesses?
Social media marketing campaigns are particularly useful for small businesses in the arts, crafts, and hospitality niches. Full Story: KnowTechie
SEARCH ENGINE
We’ve heard just about every SEO old wives tale out there. Full Story: Business 2 Community
Four ways that SEO agencies can generate leads daily
Lead generation is the process of acquiring more business and making profits. Full Story: Media Update
SEO for recreational and commercial vehicles in a COVID-19 world
Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts. Full Story: Search Engine Land
How to create an effective SEO Strategy In 2020?
If you focus on these major factors, creating an effective content strategy in 2020 will be a cakewalk for you! Full Story: WhaTech
MOBILE MARKETING
Marketing Ideas to Boost your Standing in the Mobile App Industry
The competition is tough, but you have to get across to the people that matter, your target audience. Full Story: Communal News
How to break through mobile clutter to engage
Time spent on devices from smartphones to tablets continues to increase. Full Story: BizReport
Survey: More shoppers using mobile devices in-store
Mobile devices are helping shoppers find products in-store, especially grocery shoppers. Full Story: BizReport
What’s coming for mobile communications in 2020 and beyond?
Think the past 10 years have brought a lot of change in mobile marketing? Full Story: MobileMarketing Magazine
DIGITAL SIGNAGE/ SCREEN MEDIA
DOOH – Using Smart Tech to Reach the Right Audience
Recent years have seen out-of-home (OOH) advertising in the form of traditional static billboards and adverts transition rapidly to a modernised new format, digital out-of-home advertising (DOOH). Full Story: Mighty Gadget
DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing
Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative, measurement and even turn-around time. Full Story: ClickZ
EMAIL MARKETING
4 Strategies for Better Email Marketing
Proven strategies to get your ecommerce brand on track. Full Story: Entrepreneur
Emailing in the era of COVID-19: Dos and don’ts
It’s important to remember that we will get through this; brands do not need to stop all of their marketing efforts… Full Story: MarTech Today
E-COMMERCE
How Is Your Ecommerce Business Adjusting to Coronavirus? Let Us Know
Reality as we know it has been interrupted. Our entire lives have been put on hold. And it’s not a great feeling. Full Story: Multichannel Merchant
Can eCommerce Overcome The Strain Of COVID-19?
While it is the only option for many retailers, eCommerce is running into its own limitations under the pressure of the COVID-19 crisis. Full Story: pymnts.com
PUBLIC RELATIONS
PR Double Downs on Coronavirus Communications Efforts
As businesses, schools and nonprofits closed or revamped operations to limit the spread of the coronavirus, officially termed COVID-19, communications has become vital. Full Story: Business 2 Community
Adapting your PR during the coronavirus pandemic
It’s fair to say that 2020 isn’t panning out the way most UK SMEs thought it would. Full Story: Business Matters
MARKET RESEARCH
Using Market Research to Skyrocket Your Brand Resonance
Identifying and implementing a suitable brand for your business can be oftentimes difficult but not impossible. Full Story: Qrius
CX in B2B Marketing: Top-of-Mind Strategy in 2020
Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. Full Story: MarketingProfs.com
WEB DEVELOPMENT
Proven Web Design Strategies That Truly Drive In Customers
Whether you’re a business owner or an industry professional, your website is the first point of contact with clients and customers. Full Story: VENTS Magazine
An extensive guide to messaging app development
Company or business process and its effectiveness mainly depend on the engagement of employee & their way of communication over the workplace. Full Story: Knnit
MARKETING AUTOMATION
Develop successful CRM loyalty programmes with marketing automation
Fuelled by the growth of the urban population, and rising household disposal income, the food and beverages (F&B) market are expected to grow exponentially. Full Story: Marketing Interactive
Which Flavor of Customer Data Platform Is Right for You?
Most agree that customer data platforms (CDPs) come in different flavors. Full Story: CMSWire
ANALYTICS & BUSINESS INTELLIGENCE
How Predictive Analytics Platforms Help Brands Prepare For Coronavirus Complexity
The coronavirus is causing unforeseen disruptions to businesses, but predictive analytics platforms are helping them plan for the unknown. Full Story: pymnts.com
Six pillars for gaining more business value from data
Data should be a continuous source to create business value. Full Story: Consultancy.eu
BRANDING AND DESIGN
How to Increase Brand Awareness in a Competitive Landscape
Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large. Full Story: Business 2 Community
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
There is no longer any need to create a Wikipedia page to get a knowledge panel for a brand. Full Story: Search Engine Journal
VOICE STRATEGIES
Why voice is much bigger than smart speakers
When people think of voice, most think smart speakers. In fact, more people use voice on mobile phones and in cars than smart speakers. Full Story: All Access Music Group
Apple will stop taking cut of some video app purchases made through the App Store
Apple said on Wednesday it would stop taking a cut of some sales for “qualifying” streaming video services on iPhones and other Apple devices, including Amazon.com’s Prime Video. Full Story: VentureBeat