Ever heard a radio commercial promoting a pizzeria on your morning commute to work, or a billboard that is barely visible, a television commercial that is out of place, or sponsored ads on Facebook and Google that have not been targeted optimally? These are all examples of poor advertising strategies.
Everyone has heard of the phrase “Advertising Works” and for good reason – because advertising does work. Why do you think we see advertising everywhere? Having an advertising strategy means developing a plan to target customers. The plan will require an assessment of your products or services, the benefits that they provide, identifying your customers in the targeted verticals, and developing the perfect media mix to optimally place your advertisements at the right time. Again, we will focus on your offerings and who your customers are, and with a media analysis recommend the channels of advertising for your business depending on your budgetary resources. Also, we will recommend a schedule to follow on those advertising strategies whether they are digital or traditional.
An integrated approach to your advertising strategies will result in consistency throughout which is vital to the success of your brand. Our digital advertising campaigns integrate search engine, social media, web adverts, and retargeting/ remarketing strategies, while our traditional advertising strategies include radio, television, publications, and outdoor advertising that includes billboards, transit display ads, in-plaza signage, etc.
Are you a Vancouver based business looking to develop and execute a strategy that will maximize your returns on advertising dollars? We have the expertise to develop, execute and monitor the most comprehensive advertisement strategy that will utilize both digital as well as traditional channels. We will ensure maximum exposure to the focused verticals to maximize the return on marketing investment.
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Advertising Strategy (Marketing Strategy Solutions, Vancouver)