Surrogate marketing is a smart way of marketing your products and services by utilizing secondary brands or mediums to generate interest and engagement in the current or new verticals. Surrogate advertising was utilized to advertise less socially accepted products via secondary brands or products. It was first started in Britain, where housewives started protesting the liquor companies and forced them to promote fruit juice and soda under the same brand name.
Our creative experts have taken the game to the next level by creating unimaginable concepts such as:
- Health awareness portal for a leading pharmaceutical company that faced regulatory challenges in marketing its diabetes products to the end consumers
- Weekly lucky draw for a liquor store to increase engagement and beat the competition
- Multiple websites for a towing company to maximize the number of incoming calls
- Healthy Cannabis Forum for a publicly listed THC measurement device
- Multiple online brands for a restaurant